We'll identify aspirational product goals and align internal teams around a product "north star" to support your company mission and inform day-to-day tactical and strategic decision making.

Outputs can include:

• Market, industry, and/or competitive research to understand existing forces in the space

• Brainstorming exercises and collaborative discussions to unify teams around a single vision statement

• Final vision statement for distribution internally and externally

We'll develop strategic and tactical delivery plans that detail key milestones, goals, and deliverables needed to bring products to market based on customer needs and business objectives.

Outputs can include:

• Market, customer, and/or competitive research to identify which problems to solve with a given product

• A strategic product plan to support company objectives

• Roadmap visual development for various audiences and purposes (customer-facing, feature-specific, value-based, etc.)

• Communications plan and rollout of finalized roadmap(s)

We'll build product launch or iteration plans and oversee execution to ensure market success and customer satisfaction.

Outputs can include:

• Identification and development of a product MVP

• Product launch plan and timeline tailored to business needs

• KPIs to identify and measure success

• Team training and enablement to support launch

We'll conduct market, industry, competitive, and/or user research to identify which problems to solve, for whom, and why. This enables focused delivery across product and technical teams.

Outputs can include:

• Research findings documentation and readout

• Action plan development based on findings

• Establishment of repeatable research programs within the organization for continued learnings

We'll identify personas and conduct interviews to document motivators, needs, and pain points, fostering internal team empathy and understanding for effective product development, marketing, and sales.

Outputs can include:

• Final persona documents to be shared internally

• Rollout of persona documents across the organization

• Team training on how to develop and update persona documents

We'll audit your current development approaches and build/roll out tailored training programs to establish technical practices that support flexible, fast, and collaborative delivery of quality products.

Outputs can include:

• Readout of current state audit and next step recommendations  

• Agile training plan creation and rollout to internal teams

• Implementation of software development tools to support agile process

• Ongoing coaching and best practice reinforcement

We’ll establish product positioning and core messaging to communicate differentiated product value and enable sales, marketing and partner channels.

Outputs can include:

• Competitive landscape research and internal training

• Product positioning collateral

• Source messaging collateral

• Sales and marketing enablement and training

We'll coach product management, marketing, and technical teams on everything from user story creation and public speaking to agile development best practices to promote effective, collaborative and happy employees.

Outputs can include:

• Training curriculum based on organizational needs

• Increased confidence and effectiveness across teams

• Ongoing resources and touchpoints for sustained individual and team growth